01.08.2015
By Terry Flanagan

2015 Outlook: Derek Corcoran, Avoka

Derek Corcoran is chief experience officer at Avoka, a multi-channel customer transaction platform.

What were the major themes of your business in 2014?

Our main focus for 2014 was on the omni-channel customer experience. Essentially, we want to provide banks and other financial institutions with technology that makes it easy for them to create a frictionless experience across various platforms and devices. We live in a world where people are constantly on the go, so shouldn’t they be able to fill out a new account application from a mobile device, online or in-person – or across some combination of those channels.

What are your expectations for 2015?
The concept of omni-channel really gathered steam in 2014, and this will continue to be a priority for 2015. We expect more companies will focus on monetizing their digital marketing programs through a focus on digital sales and omni-channel will be a key part of that strategy. In most cases, that experience is not when they are in a brick-and-mortar bank branch. In 2015, we expect to work with banks to develop customer engagement applications that can be used anytime and anywhere.

Related articles

  1. With Ankit Mittal, Business Change Manager, Global Trading, Schroders

  2. IIGCC and lead investors will launch a pilot with companies including BP, Eni, Repsol, Shell and Total.

  3. ETFs to Increasingly Replace Futures

    Dimensional Fund Advisors entered the ETF market last year with

  4. BH Digital will be led by Colleen Sullivan, CEO and co-founder of CMT Digital.

  5. 587 investors with $46 trillion in AUM are urging governments to implement five priority actions