Vietta Grinberg, MD; Head of Product for Sales, Digital Markets, J.P. Morgan, won Innovation award at Markets Media Group’s 2025 U.S. Women in Finance Awards.

What was your reaction to winning the Innovation Award?  

It was a humbling experience to have the honor to receive this award.  I am grateful to Markets Media for this recognition, and dedicate this award to the inspiration that I derive daily from our amazing team at J.P. Morgan.

As someone leading product in digital markets, how has your journey shaped your view of what “innovation” truly means in financial services?  

Some things in our business are not changing, such as – we are a client first business, and that is the one true north star that guides us.  Digital Innovation allows us to deliver better and faster products, it makes us smarter about our client coverage and allows for more personalized services. 

What inspired your curiosity for innovation and technology in finance? 

A lot of financial innovation in our business is driven by advances in technology, regulatory climate and markets dynamic.  A combination of these three factors is ever changing, and keeps us on our toes, so unless you innovate, you will fall behind. We complete to ensure we continue to deliver the best service to our clients, hence innovation is core to what we do.