12.01.2011
By Terry Flanagan

Buy-Side Firms Claw for Sales

Buy-side solutions provider re-brands to become a one-stop shop for asset managers.

Automation is every for market participants, especially buy-side firms. Traders, with their increasing electronic nature of trading venues, and portfolio managers, with their increasing demand for easy data management.

“A key trend we’re seeing is an increased emphasis on sales, marketing, and distribution,” said Conor Smith, senior vice president of global sales at solutions provider, MoneyMate. “Investors want to see a full breath of information, not just performance and risk data.”

MoneyMate is a specialist provider of investment data management solutions to global asset managers. The firm initially provided research, and then developed quantitative fund data aggregation, analysis and reporting tools.

Its flagship product, DataManager has released a new version which is to be re-branded as Fund ProductMaster. The new name properly reflects the product’s “core value proposition,” according to Smith.

Fund ProductMaster will respond to the growing need for firms to centrally manage and automate data flows, between product, marketing, and distribution, to promote transparency and accuracy to clients.

“Transparency counts because it makes an impact on customer retention and acquisition,” Smith told Markets Media.

“Our information is all post-trade, and making data available on the cloud–product, marketing collateral, and other various databases, all coordinated in a quality controlled way. Each of those data forces is business areas that move marketing, sales and distribution, making your CRM (customer relationship management) system dynamic.”

The firm has created new modules within their platform feature “after working closely their closest clients,” noted a spokesperson for the firm.

MoneyMate’s largest clients include the asset management arm of financial giant J.P. Morgan, and global asset manager, Schroders. The firm’s target client base will remain the same—a combination of institutional and retail funds.

“The two words suffer from the same problems; they’re looking for the same tools.”

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