• Rebranding of FastMatch into Euronext FX
• Euronext FX becomes Euronext’s foreign exchange (FX) expansion platform
• Increased commercial intensity and brand consistency will allow further global cross-selling opportunities

Euronext announces the rebranding of FastMatch, its Electronic Communication Network (ECN) for Foreign Exchange (FX) trading, into Euronext FX. This is a new step in the further integration of FastMatch, which has been acquired by Euronext in 2017 as part of its strategy to diversify its top line and extend its “best execution” value proposition to an additional asset class.

Pleased to announce that, as of today, #FastMatch becomes #EuronextFX. Increased commercial intensity and brand consistency will allow further global cross-selling opportunities ➡️ https://t.co/ZTozNFdWi1 pic.twitter.com/DG9lXbfysS

— Euronext (@euronext) April 16, 2019

This rebranding reflects the evolution of FastMatch since it joined the Euronext Group. While the FastMatch brand name is synonymous with speed and best in class technology, Euronext stands for transparency, regulatory robustness, fairness and accountability. FastMatch was perceived as an industry disruptor thanks to its award-winning technology. While maintaining its technology leadership, the company has gained operational maturity and can now rely on the backing of a large and stable organisation such as Euronext. The  FastMatch name will not disappear as it remains the brandname of the trading technology powering Euronext FX.

Building on the name and network of the Euronext teams will allow Euronext FX to acquire larger institutional clients, to interact more closely with Euronext’s distribution network, to leverage Euronext’s market data services and to rely on improved infrastructure support.

Kevin Wolf, CEO of Euronext FX, said: “This is an important milestone for our teams, which demonstrates Euronext’s commitment to further develop the FX franchise. Being part of Euronext has already helped Euronext FX grow its presence in Europe, access Euronext’s vast and diversified client base, both sell-side and buy-side, and benefit from Euronext’s reputation. Under the stewardship of Euronext, we successfully launched and developed the Euronext FX Tape, an innovative centralized streaming service providing real-time trade data to market participants, and recently announced a new matching engine in Singapore to better serve our Asian customers.”

Source: Euronext