By May Zhee Lim, Markets Media Life Correspondent 

On December 4, TriAct Canada Marketplace LP will donate all trading fees earned that day to charity. This marks the second year the independent marketplace has set aside a day to give back to the community. “We decided that for the holiday season we would focus on a charity instead of holiday gifts to clients,” says CEO Torstein Braaten. “A charity day allows our customers to participate directly.”

Clients who route orders on December 4 to MATCH Now, the marketplace operated by TriAct, will automatically contribute to the fundraiser. The marketplace operates in dark liquidity services, partnering with the Canadian investment community to help dealers discover trading opportunities while lowering overall costs, benefiting from price improvement and minimizing market impact.

Last year, TriAct raised over $27,000 and donated all of it to Right To Play, a global organization that uses the transformative power of play to educate and empower children facing adversity. They hope to exceed that figure this year. The funds could help Right To Play achieve their target of reaching out to over 2 million children weekly through education, health, and community-building programs around the world.

For Braaten, personally, Right to Play’s focus on improving the lives of children through sports and games appealed to him as a father. Apart from the charity day event, TriAct also raises funds for the organization through personal and corporate giving. Braaten hopes that the marketplace’s efforts will raise the profile of Right To Play in the financial community.

“We see this initiative as unique to marketplaces in Canada, but not unique to the financial services industry,” says Braaten. “We do this to raise awareness in the financial community for a great cause.”

Photos via Right to Play