Alex Roby is Head of Equity Sales UK & Ireland at Exchanges, SIX since August 2023.

Based in London, she works with clients across the Exchange’s markets SIX Swiss Exchange and BME Exchange and has been closely involved in the promotion and adoption of trading innovations including SwissAtMid, SpainAtMid, Auction Volume Discovery and ETF Quote on Demand.

Prior to joining SIX, Alexandra was an electronic trader at participant firms Goldman Sachs and Berenberg Bank and holds a Bachelor of Science (B.Sc.) from Brunel University of London.

Alexandra was recognized with the 2025 European Women in Finance Award for Excellence in Exchanges.