Barclays Launches Electronic Trade Advertisements on Bloomberg


Clients now able to view cash and electronic equities trade flow broken out on
Bloomberg’s IOIA and RANKA screens

New York, NY, October 14, 2012 – Barclays today announced the launch of near-real time electronic trade flow advertisements on Bloomberg. This new functionality allows clients to view Barclays trading activity in a desired stock, not only in the aggregate but also broken out by high-touch and low-touch execution channels, throughout the trading day.

Flow from Barclays electronic equities desk had previously been posted on a T+1 basis and incorporated into the high-touch volume after the close of trading. Posting both volume figures on Bloomberg throughout the trading day allows clients to see a more accurate picture of Barclays trading activity. The increased transparency enables clients to understand better where liquidity resides and to make more effective decisions about broker selection and order routing.

“In a low-volume trading environment, clients are even more focused on finding natural liquidity,” said Bill Bell, Head of Equities Electronic Distribution. “Advertising both Barclays high- and low-touch trade volumes on a near-real time basis is another way in which we are helping our clients more efficiently find the liquidity they need to achieve their trading objectives.”

Client participation in the new functionality is entirely optional – clients can choose to opt out of having all of their orders displayed, or they can choose on an order-by-order basis. However, clients who opt in may improve the likelihood of attracting counterparty flow for symbols they are trading through Barclays.

Executions from Barclays electronic trading desk are posted to Bloomberg’s IOIA and RANKA screens. When users drill down from the Barclays acronym “BARC,” the electronic volume will be identified by the acronym “BCET” and the high-touch cash volume will be identified by “BCAP.”


Barclays moves, lends, invests and protects money for customers and clients worldwide. With over 300 years of history and expertise in banking, we operate in over 50 countries and employ over 140,000 people. We provide large corporate, government and institutional clients with a full spectrum of solutions to their strategic advisory, financing and risk management needs. Our clients also benefit from access to the breadth of expertise across Barclays. We’re one of the largest financial services providers in the world, and are also engaged in retail banking, credit cards, corporate banking, and wealth and investment management. Barclays offers premier investment banking products and services to its clients through Barclays Bank PLC.
For more information, visit www.barclays.com

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