By John D'Antona

Bringing Crypto to the Mass Market

Crypto, crypto, crypto.

Wherever one goes – cocktail parties, CNBC or a family reunion- everyone seems to be talking about Bitcoin or its latest price movement or about someone who bought the currency and either made a killing or lost a bundle.

Everyone except the institutional buy-side – they have been gun shy about investing in the nascent asset. Institutions have refrained from jumping on the crypto bandwagon due to myriad reasons – ranging from liquidity, price transparency, custody, storage and cybersecurity. Only a handful of major players have dabbed in the sector, such as the Yale Endowment fund and Fidelity.

In the panel discussion here at the WBR Equities Leaders Summit in Miami, Florida, David Weisberger, founder of CoinRoutes.com told Traders Magazine he wanted to change the perception of cryptocurrencies. In a conversation that centered around his panel session here on Friday, “Bringing Cryptocurrency into the Mass Market,” he was going to focus on the aspects of crypto that both appeal to institutional investors and what are the issues that prevent their participation.

The goal – get the buy-side comfortable with crypto and eventualll get them trading it.

“Crypto has positive aspects include a lack of correlation, aspects of quantitative analysis which apply to crypto and the global, true multi-currency aspects of the asset class,

Topics that were to be discussed centered on issues that are the keys to institutional adoption of crypto as an asset class include clarity of pricing, availability of liquidity, regulatory certainty, custody/management of counter-party risk, etc, Weisberger said.

“I will likely do a short demonstration of CoinRoutes consolidated pricing to show how pricing clarity and knowledge of real time liquidity is available as part of the talk,” he said.

You can follow the Equities Leaders Summit on Twitter @EquitiesLeaders or #EquitiesLeaders. 

Or search WBR ELS on www.tradersmagazine.com

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