The rebrand unifies the firm’s ETF lineup while maintaining investor continuity.
The firm has integrated traditional shares and tokenized assets into one platform.
The launch comes as digital assets become increasingly integrated with traditional capital markets.
Year-to-date net inflows climb to record $323.6bn at the end of July.
Joo will join in early 2027 from Bank of America, where he was co-head of global investment banking.
Members of the public should submit comments within 60 days of publication in the Federal Register.
Year-to-date inflows into equity, fixed income, and active ETFs and ETPs all reached records.
There is growing demand for specialist AI platforms designed for financial services.
Extended trading hours need extended clearing.
