• Citi is now a minority, non-controlling investor in HANetf, Europe’s first and largest ETF white label platform. HANetf remains majority owned by the Founders
• The investment of growth capital is being made as HANetf experiences continued exponential growth, as AUM reaches record highs of $7.7 bn while record number of asset managers plan to launch ETFs via HANetf
• Citi’s investment reflects their commitment to serving the ETF needs of their client base and HANetf’s key role as a key part of Europe’s ETF infrastructure and white-label growth story

HANetf, Europe’s first and leading white-label ETF and ETC provider,  announced a minority equity investment in HANetf Holdings Limited from Citi.

Citi is a shareholder alongside other institutional investors Elkstone, Point72 Ventures, and ThirdStream Partners.

The investment reflects the strength of HANetf’s white-label ETF business, which continues to experience unprecedented growth and dominant market share. Citi’s investment follows an extensive due diligence process, underscoring HANetf’s robustness across all aspects of its operations. The investment highlights the growing relevance of ETF white-labelling as one of the fastest growing segments within the asset servicing industry.

Already profitable, HANetf will use the new investment proceeds to accelerate their growth plans to take advantage of the exponential interest from European and global asset management firms looking to enter the European ETF market. HANetf already provides white label ETF services to 22 clients out of a total of 131 brands active in the European ETF industry, which represents over 16% of the market.[1] The number of firms entering the market is expected to accelerate with growing interest from traditional active managers, and the investment will allow HANetf to build out capacity and infrastructure ahead of the expected wave of new fund sponsors, and to build out its Irish Manco and MIFID firms.

White-label ETF platforms are lowering the barriers to entry for asset managers and fuelling record levels of new issuance across Europe. Over the past 24 months, HANetf has seen rapid growth in new clients, ETF launches, and AUM.

On a one-year basis, HANetf’s AUM has almost doubled, now representing over $7.7 billion.[2] Since 1 January 2025, HANetf’s AUM has grown by 63.3%, far outpacing the 17.7% AUM growth of the European ETF market.[3]

HANetf has cemented its role as a critical pillar of Europe’s ETF infrastructure, providing the operational backbone for a growing number of first-time ETF issuers. The platform now supports over 20 ETF issuers, including well known firms such as Jupiter Asset Management and Guinness Global Investors, with a further two large household names in European asset management coming to market after the summer.

HANetf has become the leading white-label partner for asset managers to enter Europe’s fast-growing ETF strategies such as options income, active equity and fixed income, and thematics. Having built over 1,000 ETPs combined in Europe, multi-asset expertise across all major ETP types, and approximately 400 years of combined ETF experience, HANetf offers the deepest team of ETF experts in the European ETF white label business. As the longest-standing white-label ETF issuer in Europe, HANetf continues to support a growing range of innovative asset managers as they bring differentiated strategies to market.

Hector McNeil and Nik Bienkowski, Co-Founders and Co-CEOs of HANetf, commented: “Citi’s investment is a landmark moment for HANetf. It demonstrates the strength of our expertise, the growth of ETF white-labelling, and in HANetf’s importance within the European ETF ecosystem.

“We’ve always believed that ETF white-labelling would become a core part of the asset management and servicing ecosystem as it has done so before within the broader funds industry. We’re proud to add Citi to our cap table alongside other high-quality institutional investors such as Point72, Elkstone, and ThirdStream, who have been investors in HANetf since 2017.

“We are already reinvesting the profits from our growth and this investment will allow us to exponentially grow the capabilities of our own platform sooner, in order to build out HANetf’s capacity as more clients continue to choose HANetf to launch ETFs ahead other ETF launch options.”

Andrew Jamieson, Global Head of ETF Product and Citi Velocity ETFs, Citi’s new ETF Issuance platform added: “Investing in, and collaborating with HANetf, rounds out our end-to-end ETF capabilities and sets us apart. As the only global organisation that can deliver an entire ETF ecosystem around the aspiring Issuer, we provide a seamless operational connectivity for our large asset manager clients looking to launch ETFs in Europe, and can now draw upon HANetf’s expertise, to deliver a best of all world’s solution.”

Source: HANetf