CoinShares International Limited, a leading global asset manager specialising in digital assets, which has announced a merger with Vine Hill Capital Investment Corp, outlined its strategic approach to the U.S. market as it prepares for its U.S. public listing.

Statement from Jean-Marie Mognetti, CEO and Co-Founder, CoinShares:

“As we approach our U.S. listing on the NASDAQ exchange, we are applying the strategic principles that have driven CoinShares’ success in Europe to the very different competitive dynamics of the American market. In Europe, we built our business on single-coin ETPs, launching the world’s first bitcoin ETP in 2015, and maintained strong margins through first-mover advantage, product innovation like integrated staking, and leadership in high-margin altcoin products.

The U.S. market presents a different landscape. Single-asset crypto ETPs have been rapidly commoditized, with the market consolidating around large-scale players, leaving limited opportunities for the differentiation that drives sustainable margins. As a result, this market requires a different playbook, one that leverages our core strengths in new product categories where we can deliver genuine investor value and premium economics.

Our conviction in this strategy is backed by our results. Our CoinShares Bitcoin Miners ETF (WGMI), for example, has demonstrated the market appetite for specialized digital asset exposure, growing to over $250 million in assets under management with a 0.75% management fee. This is precisely the type of differentiated product that commands premium pricing and delivers sustainable margins.

Over the next 12-18 months, we aim to bring additional innovative products to the U.S. market across three core categories: crypto equity exposure vehicles that capture the digital asset ecosystem beyond tokens themselves; thematic baskets that provide targeted exposure to specific blockchain innovation trends; and actively managed strategies combining crypto and other assets, leveraging CoinShares quantitative expertise, being an area of increased focus (as evidenced by the pending Bastion acquisition).

These products represent our institutional-grade research capabilities, our crypto expertise built over a decade, and our active management DNA. These capabilities, along with strategies that create genuine investor value, put us in a strong position to generate products that possess the potential to reach $1 billion in assets under management.

To sharpen this focus, we are streamlining our U.S. product lineup by winding down our CoinShares Bitcoin Futures Leveraged (ticker:BTFX) product and redirecting the resources previously allocated to our planned single-asset ETF launches toward higher-margin opportunities.

This is the disciplined, high-value strategy we are bringing to U.S. public markets, one that creates sustainable shareholder value while serving investors with products that reflect CoinShares’ differentiated expertise as Europe’s largest and longest-established digital asset manager.”

Source: CoinShares