09.23.2011

DIREXION CHANGES INVESTMENT OBJECTIVES AND STRATEGIES OF 10 LEVERAGED FUNDS

DIREXION CHANGES INVESTMENT OBJECTIVES AND STRATEGIES OF 10 LEVERAGED FUNDS – Funds Will Convert from 200% to 300% Exposure

The Board of Trustees of the Direxion Shares ETF Trust has approved changes to the names, investment strategies and investment objectives of 10 leveraged funds, based on the recommendation of the funds’ adviser, Rafferty Asset Management, LLC. The funds’ investment objectives will seek daily results, before fees and expenses, of 300% or -300% of the performance of the Fund’s target index. The funds previously sought daily results of 200% or -200%.

The changes will be effective December 1, 2011 and apply to the following Direxion funds:

Current Fund Name New Fund Name
Daily BRIC Bull 2X Shares Daily BRIC Bull 3X Shares
Daily BRIC Bear 2X Shares Daily BRIC Bear 3X Shares
Daily India Bull 2X Shares Daily India Bull 3X Shares
Daily India Bear 2X Shares Daily India Bear 3X Shares
Daily Gold Miners Bull 2X Shares Daily Gold Miners Bull 3X Shares
Daily Gold Miners Bear 2X Shares Daily Gold Miners Bear 3X Shares
Daily Natural Gas Related Bull 2X Shares Daily Natural Gas Related Bull 3X Shares
Daily Natural Gas Related Bear 2X Shares Daily Natural Gas Related Bear 3X Shares
Daily Retail Bull 2X Shares Daily Retail Bull 3X Shares
Daily Retail Bear 2X Shares Daily Retail Bear 3X Shares

Currently, the investment objective of each of the funds with “Bull” in its name is to seek daily investment results, before fees and expenses, of 200% of the fund’s target index. The investment objective of each of the funds with “Bear” in its name is to seek daily investment results, before fees and expenses, of -200% of the fund’s target index.

Effective December 1, 2011, each fund’s investment objective will be changed to seek daily investment results, before fees and expenses, of 300% or -300% of the performance of its specific target index.

With the funds seeking to magnify the daily performance of their underlying indexes and benchmarks to a greater extent under their new investment objectives, each fund will have the potential for greater gains but will also be subject to the risks of greater losses relative to benchmark performance.

Additionally, for a period longer than one day, the pursuit of daily goals may result in daily leveraged compounding for the funds, which means that the return of a target index over a period of time greater than one day, multiplied by the fund’s daily target (300% or -300%), generally will not equal a fund’s performance over that same period. The effects of such leveraged compounding will be greater for the funds once their new investment objective is effective, due to the fact that each fund will attempt to magnify the performance of its benchmark to a greater extent (i.e., 300% compared with 200%, or -300% compared with -200%).
The ETFs are not suitable for all investors and should be utilized only by sophisticated investors who understand leverage risk, consequences of seeking daily leveraged investment results and intend to actively monitor and manage their investments. Due to the daily nature of the leverage employed, there is no guarantee of amplified long-term returns. Past performance is not indicative of future results.

_________________________________________
James Doyle
JCPR
973.850.7308 – T
973.944.8105 – M
973.850.7399 – F
jdoyle@jcprinc.com
jcprinc.com

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