Direxion Funds Goes Live with SunGard’s Protegent Social Media Surveillance Solution10.29.2012
Direxion Funds, a provider of alternative strategy mutual funds and exchange traded funds, is now using SunGard’s Protegent solution to monitor its staff’s use of social media. SunGard’s Protegent helps the firm by allowing its employees to take advantage of the opportunities offered by social media platforms while still complying with regulations such as FINRA notice 10-06.
Direxion Funds is using Protegent to help monitor and moderate its employees’ activity on platforms such as Facebook, LinkedIn and Twitter as well as their own websites. The firm will also use the solution to check for policy and Lexicon violations.
Andy O’Rourke, chief marketing officer at Direxion Funds said, “SunGard’s Protegent solution for social media surveillance offers an intuitive user interface, flexible features and easy implementation. Our compliance officers have greater confidence in allowing our employees to participate on social media. Protegent helps them monitor that activity and protect the firm from regulatory breaches and reputational risk.”
Steve Sabin, chief operating officer of SunGard’s Protegent business unit, said, “Social media platforms offer financial advisors a way to reach a new audience and interact with existing clients in a different way. SunGard’s Protegent solution helps firms like Direxion Funds take advantage of these opportunities while maintaining oversight of their employees’ activity on these channels.”
Direxion Funds and Direxion Shares, managed by Rafferty Asset Management, LLC, offer leveraged index funds, ETFs and alternative-class fund products for investment advisors and sophisticated investors who seek to effectively manage risk and return in both bull and bear markets. Founded in 1997, the company has approximately $7 billion in assets under management as of 9/30/12. The company’s business model is built on continuous product innovation, exceptional customer service and a commitment to building strategic relationships with distribution partners. For more information, please visit www.direxionfunds.com or www.direxionshares.com.
About SunGard’s Protegent
SunGard’s Protegent is a suite of solutions that help automate financial institutions’ compliance processes. It helps give financial institutions transparency into their data while helping them to enforce and document their compliance policies and procedures. Protegent’s solutions cover social media review, personal trading oversight, market abuse, Reg NMS, Order Audit Trail System (OATS), and transaction supervision and surveillance review. For more information, please visit www.sungard.com/protegent.
SunGard is one of the world’s leading software and technology services companies. SunGard has more than 17,000 employees and serves approximately 25,000 customers in more than 70 countries. SunGard provides software and processing solutions for financial services, education and the public sector. SunGard also provides disaster recovery services, managed IT services, information availability consulting services and business continuity management software. With annual revenue of about $4.5 billion, SunGard is the largest privately held software and services company and is ranked 480 on the Fortune 500. For more information, please visit www.sungard.com.
Trademark Information: SunGard, the SunGard logo and Protegent are trademarks or registered trademarks of SunGard Data Systems Inc. or its subsidiaries in the U.S. and other countries. All other trade names are trademarks or registered trademarks of their respective holders.