Bianca Gould is Head of Fixed Income & Equities EMEA at BNY.

What was the highlight of 2024?

BNY launched its EU trading desk in Dublin in October to support the execution of trades for EU-based clients across global fixed income and equity markets. This was a direct response to growing demand from our EU-based clients for integrated execution services and broadens our client reach as a result. Our focus remains on enhancing our global execution offering, and this was a critical step for us as we push forward to execute on our international strategy and scale outside of the US.

What are your customer’s pain points and how have they changed from 1 year ago?

Continued consolidation within the industry has increased clients’ focus on operational efficiencies in the last year. Clients are looking to reduce the overall number of partnerships they need to maintain. Our multi-asset execution offering, with an execution-to-custody proposition and middle office support, is well-positioned to solve for many of our clients’ pain points across the trade lifecycle by utilising our trade execution solutions.

What were the key theme(s) for your business in 2024?

Aligning our capabilities with client requirements has been a key priority throughout the year. This has required innovation, automation and scale. By launching our EU trading desk in Dublin, we responded to EU-based client demand and have better aligned the global multi-asset trade execution offering with our partners across BNY. Our Execution Services Platform allows us to offer trading solutions from the traditional end of the scale within Global Markets Trading, right through to full outsourcing via our separate Buy-Side Trading Solutions group.