George Rosenberger is Head of NYFIX, Broadridge Trading and Connectivity Solutions.

What were the key theme(s) for your business in 2024?

The T+1 settlement cycle change was a very visible and impactful change in the industry in 2024. While some firms were prepared well in advance, many were not leading them to scramble for solutions. While some of the larger industry vendors started to turn clients away, because it was too close to the implementation window, we were able to onboard them in time to be compliant with the regulation effective date.

What are your expectations for 2025?

We will see continued investments in technology particularly around data analytics and piping those analytics into buy-side and sell-side OMS platforms. Data driven strategies, compliance checks and routing rules will start to become the norm to remove the burdensome part of the trading process from the actual trader so they can focus more on execution quality. The availability of expansive and cost-effective compute power coupled with AI and Machine Learning will lead to pivotal advancements in the industry by summarizing large data sets in microseconds allowing for the formation of new trading ideas and insights while also helping clients optimize their order placement and execution costs.

What trends are getting underway that people may not know about but will be important?

People need to become workably proficient with AI. The advancements in AI is ever changing and getting involved early and solidifying understanding of the technology will not only allow people to become comfortable using it in your everyday life, but also help them to become more effective in their job by automating mundane tasks, analyzing large datasets quickly in order to generate new ideas, and allowing for more focus on strategic business areas and core operations.

What is Broadridge doing specifically in the area of AI to improve the lives of our customer?

Broadridge has a strategic focus and dedicated resources helping to create innovative AI solutions for our clients. Whether it is BondGPT, which assists users in identifying corporate bonds and answers complex bond-related queries; BondGPT+, the enterprise version of BondGPT; OpsGPT, a Gen-AI-powered co-pilot that uses transaction, settlement, and position data to provide clients real-time visibility for faster fail resolution; Tradeverse, a real-time, multi-asset, unified global data platform foundational to delivering the value of data and AI to clients; or our new algorithm insights service that analyzes large historical and real-time datasets to recommend the optimum algo strategy to use for the particular name that the trader needs to execute; Broadridge is focused on innovation to help our clients be more efficient, effective and compliant.