Raymond James has launched a new algorithmic trading platform for its institutional equities clients. Backed by state-of-the-art trading technology and a team of experienced senior-level electronic traders, the new product is known as Raymond James Electronic Trading or RJET.

RJET contains a suite of 11 benchmarking and liquidity-seeking algorithms with additional algorithms to be added. The platform is being rolled out to the firm’s more than 1,000 institutional clients, each with unique trading styles and execution needs to which RJET can be tailored.

“The RJET Platform is founded on transparency, data, intelligent liquidity sourcing, market structure analysis and most importantly, client service,” said David Cannizzo, the firm’s head of electronic trading. “Trading in today’s complex and fragmented marketplace requires solutions that are flexible and robust. We’ve leveraged our team’s extensive experience in equity trading to assemble an offering focused on helping our clients achieve their trading objectives.”

“RJET is a further extension of Raymond James’ best-in-class trading capability, in which we continue to invest in order to meet client demand and continued shifts in client execution needs,” said David De Luca, global head of equities.