SunGard Launches Asset Arena 360 for Boutique Asset Managers


September 27, 2012 – New York – SunGard has launched Asset Arena 360, a new solution that will help boutique asset managers control their cost of operations, raise assets and shoulder the increasing burden of due diligence and compliance. SunGard’s Asset Arena 360 brings front and middle office processes onto a single platform, providing a complete view of clients’ investments and exposures.

SunGard’s Asset Arena 360 supports the entire investment value chain – portfolio analysis and simulation; compliance monitoring; risk management; trade execution and performance attribution; client reporting and back-office reconciliation. Its automated portfolio management processes helps investment boutiques concentrate on their core business and deliver improved services at a competitive price, resulting in stronger, more profitable client relationships. Reduced complexity of investment operations can help boost operational efficiency, resulting in lower costs and improved agility throughout the investment lifecycle. SunGard’s Asset Arena 360 also helps boutiques to implement transparent investment processes while outsourcing their investment technology requirements to an experienced Software-as-a-Service (SaaS)* provider.

Lyn Marcrum, senior analyst at Aite Group, commented: “In a low interest rate environment, vanilla instruments struggle to deliver outstanding returns, and entrepreneurial investment boutiques offering exposure to specialist growth sectors are well positioned to benefit from these conditions. But investors have become more careful and have increased the compliance and due diligence information they require before making placements.  A robust and transparent portfolio management system that provides functionality for the full investment cycle can help boutique asset managers satisfy stringent information requests from investors and regulators alike.”

Martin Boyd, president of SunGard’s asset management business, said, “While larger firms enjoy economies of scale, smaller players can prosper in their niche markets if they provide excellent service and benchmark-beating returns to their clients. We are pleased to launch Asset Arena 360 to help these firms meet growth challenges and satisfy increased demands with an integrated front and middle office portfolio management solution that ticks three important boxes: controlled cost, expert support and customized functionality for boutique firms.”

*SunGard Financial Systems is transforming the way its software solutions are created and delivered to its customers. With the introduction of a new visionary, integrated technology blueprint, new delivery models are created and additional functionality embedded. Underlying technologies include a service-oriented architecture (SOA) development framework, a business process management platform (Infinity Process Platform) and a delivery platform to enable Software-as-a-Service (SaaS) based solutions.

Watch a panel of experts discuss the factors driving the growth of boutique asset managers and the challenges they face in the Financial News/SunGard webinarBoutique Asset Management – Is Small Beautiful?

About SunGard’s Asset Arena 360 
SunGard’s Asset Arena 360 delivers core investment technology across front and middle office functions to boutique asset managers. Available both on a Software-as-a-Service or installed basis, Asset Arena 360 helps boutique asset managers improve portfolio insight and operational efficiency and deliver customized and clear client investment reports. From portfolio management, compliance, risk management, trade execution and performance attribution to client servicing, Asset Arena 360 helps boutique asset managers grow client assets. For more information, please visit www.sungard.com/assetarena360.

About SunGard 
SunGard is one of the world’s leading software and technology services companies. SunGard has more than 17,000 employees and serves approximately 25,000 customers in more than 70 countries. SunGard provides software and processing solutions for financial services, education and the public sector. SunGard also provides disaster recovery services, managed IT services, information availability consulting services and business continuity management software. With annual revenue of about $4.5 billion, SunGard is the largest privately held software and services company and was ranked 480 on the Fortune 500. Look for us wherever the mission is critical. For more information, please visit www.sungard.com.

Trademark Information: SunGard®, the SunGard logo, and Asset Arena are trademarks or registered trademarks of SunGard Data Systems, Inc. or its subsidiaries or affiliates.  All rights reserved SunGard. All other trade names are trademarks or registered trademarks of their respective holders.

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