ETFGI, a leading independent research and consultancy firm known for its expertise in subscription research, consulting, events, and ETF TV on global ETF trends, announced today that assets in the U.S. ETF industry reached a record US$13.08 trillion at the end of October. During the month, U.S. ETFs gathered net inflows of US$186.19 billion, bringing year-to-date inflows to US$1.14 trillion, according to ETFGI’s October 2025 U.S. ETFs and ETPs industry landscape insights report, part of its annual subscription research service. (All figures in USD unless otherwise noted.)

Highlights

• Record Assets: U.S. ETF industry assets reached $13.08 trillion at the end of October, surpassing the previous record of $12.70 trillion in September 2025.
• Strong Growth: Assets have grown 26.4% year-to-date, rising from $10.35 trillion at the end of 2024.
• Historic Inflows: October saw $186.19 billion in net inflows, the highest monthly inflow on record, beating the previous record of $164.42 billion in November 2024.
• Year-to-Date Inflows: $1.14 trillion in YTD net inflows marks the highest on record, ahead of $861.35 billion in 2024 and $732.74 billion in 2021.
• Consistency: This is the 42nd consecutive month of net inflows.

The S&P 500 rose 2.34% in October, bringing its year-to-date gain to 17.52%. Developed markets excluding the U.S. advanced 1.69% in October and are up 29.83% so far in 2025, with Korea (+18.88%) and Luxembourg (+6.71%) leading the monthly gains. Emerging markets climbed 1.71% during October and have gained 24.50% year-to-date, driven by strong performances in Taiwan (+8.60%) and Hungary (+8.41%), according to Deborah Fuhr, managing partner, founder, and owner of ETFGI.

Growth in assets in the ETFs industry in the United States as of the end of October

The ETFs industry in the United States had 4,664 products, assets of US$13.08 Tn, from 439 providers listed on 3 exchanges at the end of October.

iShares remains the largest ETF provider in the U.S. with $3.88 trillion in assets, representing a 29.7% market share. Vanguard ranks second with $3.75 trillion (28.7%), followed by State Street SPDR ETFs at $1.80 trillion (13.7%). Collectively, the top three providers—out of 439—account for 72.1% of total U.S. ETF assets, while the remaining 436 providers each hold less than 7% market share

In October, U.S. ETFs attracted record net inflows of $186.19 billion. Equity ETFs led with $85.50 billion, bringing year-to-date net inflows to $436.75 billion—surpassing last year’s $400.15 billion at this point. Fixed income ETFs added $32.56 billion in October, pushing YTD net inflows to $206.87 billion, ahead of $161.31 billion in 2024. Commodities ETFs saw $6.04 billion in net inflows, with YTD inflows reaching $45.02 billion versus $3.51 billion last year. Active ETFs gathered $62.19 billion in October, bringing YTD net inflows to $425.41 billion—well above the $239.85 billion recorded in 2024.

Substantial inflows can be attributed to the top 20 ETF‘s by net new assets, which collectively gathered $91.39 Bn in October. Vanguard S&P 500 ETF (VOO US) gathered $17.74 Bn, the largest individual net inflow.

Source: ETFGI