NYSE Technologies is rolling out its cloud-based capital markets platform across Europe from its giant Basildon data center in Essex—as it aims to entice more global players to the European markets.

The move into Europe follows the U.S. launch of the service last year by the technology division of the NYSE Euronext stock exchange operator, which serves Wall Street clients from its Mahwah data center in New Jersey.

Cloud-based technology links users to servers from anywhere in the world and NYSE claims its offering of fix networks, market data feeds and cloud computing is the only one of its kind to offer all of this to the financial services community in an integrated fashion.

The resource, called the Capital Markets Community Platform, will allow customers from across the globe the chance to access NYSE’s regional markets in both Europe and the U.S. through the platform.

“The introduction of the cloud-based Community Platform to Europe further extends our revolutionary service to a broader customer base and by utilizing our resources and networks it allows us to expand our virtual capital markets community,” said Dominique Cerutti, president and deputy chief executive of NYSE Euronext.

The cloud has been developed in partnership with computing specialists EMC and VMware and Cerutti says the platform allows market participants the chance to “reduce their IT infrastructure costs as well as gain rapid access to global markets and market information”.

The cloud platform also allows access to the low latency technology in the Basildon data center and NYSE has been beta testing with global customers for an enhanced roll out.

“The global nature of the Community Platform, with its sophisticated and secure IT infrastructure, reflects the worldwide nature of the capital markets and provides choice and freedom for organizations like our own to operate and trade efficiently and competitively in a global marketplace,” said Xiao Cheng, general manager of GF Futures, a Chinese brokerage firm.