Assetera and Archax have launched a groundbreaking strategic partnership to enhance the distribution of tokenized real- world assets across the EU/EEA. This collaboration enables access to digital assets, including Funds and Structured Products, listed on Archax, facilitating both primary sales and secondary market trading on the Assetera platform.

As a highlight of this partnership, tokenized access to money-market funds from abrdn, a global investment company managing GBP 506 billion in assets, will be the first products available on the Assetera platform, with funds from other asset managers planned to follow.

“Tokenization represents a once-in-a-generation opportunity for the financial services industry, with McKinsey predicting the market could be worth up to $4 trillion by 2030,” said Thomas Labenbacher, Assetera. “It’s vital that institutions can partner with trusted providers with the most robust and reliable technology, which is why we’re delighted to be working with Archax to provide them with this.”

By leveraging their combined expertise, Assetera and Archax create new opportunities for investors and issuers alike, offering an expanded reach and increased liquidity for digital assets. Investors gain straightforward access to a diverse range of digital products, while benefiting from a regulated environment.

This partnership accelerates the tokenization of real-world assets in the EU/EEA, bridging traditional finance with the growing digitally-native marketplace.

“This collaboration sets a new benchmark for digital asset distribution in the EU/EEA, integrating Archax’s regulated digital infrastructure with Assetera’s regulated DeFi market, further advancing the adoption of tokenized assets in Europe.” Nick Donovan, Archax.

Source: Archax