Boutique investment advisory and merchant banking firm predicts buy side is looking for “straightforward” deals.

The Broadsmoore Group, a New York based, privately held investment advisory and merchant banking firm is anticipating that while the merger and acquisition market may hold sluggish due to market volatility; investors are looking for “direct deals that are easy to understand,” according to Vincent Gregoire, recently hired vice president of Broadsmoore.

“Deal volumes did not meet expectations in 2011 as it was projected in 2010,” he told Markets Media. “Markets are extremely volatile and becoming harder to predict. Investors are becoming more skeptical and are looking for direct deals that are easy to understand.”

Gregoire noted that a “traditional merchant bank approach will identify promising opportunities in moving markets,” and can enable the firm to “continuously seek sustainable growth,” both domestically and internationally.

The firm offers integrated business and investment services for private equity, public market and real estate transactions.

Gregoire comes to Broodsmoore with experience in international finance and auditing. He most recently served as a senior auditor at Ernst & Young in the company’s Paris and London offices. In his new role, he will manage a team of analysts for investment opportunities within the U.S. and Europe, generate deal flows on potential targets, and will be responsible for post-acquisition management and financial reporting.
“As a Vice President at The Broadsmoore Group, my role will mainly contribute to developing long-lasting relationships with our counterparties and constantly seeking win-win partnerships.”

Gregoire will also work to strengthen international relationships for The Broadsmoore Group by performing advisory with foreign subsidiaries and serving as the main contact for foreign private equity investment funds.

“We are pleased to welcome Vincent to the Broadsmoore Group,” said chief executive Abraxas Discala. “His international experience in banking and capital markets accounting, and business auditing will be invaluable in assisting our team with strategic investments.”