Offers 40G connectivity and new power options within its New Jersey data center.

Nasdaq OMX is building out capacity at its Carteret, N.J. data center, providing co-location clients with faster connectivity and more efficient power consumption.

A new 40G option offers customers at the Nasdaq OMX data center the ability to access all of the exchange group’s U.S. markets through a single ultra low latency connection.

“Network latency on 40G is expected to be reduced by an average of 7 microseconds roundtrip compared to the current 10G connectivity option available to co-location clients,” Stacie Swanstrom, head of access services at Nasdaq OMX, told Markets Media.

Customers can use 40G Client Connectivity to access all data feeds offered in the Nasdaq OMX Data Center, including Nasdaq OMX market data and many other U.S. exchange feeds and consolidated feeds.

“40G provides the fastest access to Nasdaq’s OMX market data and that of other exchanges,” Swanstrom said. “We are providing the lowest latency connection to major liquidity hubs as well as within our data center.”

Nasdaq OMX Access Services operates Nasdaq OMX co-location, which provides customers the opportunity to place their own trading systems within the Nasdaq OMX Data Center with equal distance to the matching engine.

“We’ve experienced significant growth in our co-location business as firms seek to have a large footprint in their primary data center, which is typically Carteret,” Swanstrom said.

Nasdaq has also launched Super Cab, which provides customers at the Nasdaq OMX Data Center with up to 17 kilowatts of power to operate and cool trading equipment within a single cabinet. This is the highest cabinet power available at any exchange’s data center, Nasdaq said.

Nasdaq is also building out its connectivity overseas. Perseus Telecom has rolled out a low-latency trading connection to BM&F Bovespa, via a partnership with GlobeNet, an international wholesale provider of submarine capacity, and a wholly owned subsidiary of Oi, Brazil’s national telecom provider.

The high capacity route will avoid the highly congested NYC metro area and connect directly to the New Jersey Nasdaq facility, thereby creating express connectivity with Chicago, Toronto, London and Tokyo financial exchanges without having to traverse traditional carrier networks.