09.28.2016
By John D'Antona

Tora Trading Courts U.S. Hedge Funds

The U.S. is indeed the land of opportunity, and an Asian cloud investment technology provider is entering the marketplace with hopes of staking its claim.

Tora Trading, which has been busy providing trading technology overseas, is now bringing its full offering of newly launched products that includes execution and order management, portfolio management, risk solutions, compliance, trade cost analysis and analytics to Wall Street.

“Tora clients trade over 100 financial exchanges globally every day with year-to-date volumes of over $300 billion traded, and we’ve seen the volumes in our system more than double in 2016 in U.S. and European markets,” said Robert Dykes, chief executive of Tora. “Funds in the US are recognizing the value of our new products and we’re excited about the opportunity to leverage our new teams in the region to partner with customers and deliver best-in-class solutions.”

So how does Tora plan to penetrate the North American trading markets?

To complement its technology offerings, the firm has bolstered its U.S. domestic sales presence through the hire of Win Franke, a 15 year fintech veteran, to lead the sales effort in the US.  Franke joins Tora after working at the Eze Software Group in consulting and sales roles for 12 years.

Additionally, Tora has expanded its professional services and support teams in the Americas region.

Also, the firm has established a data center site at Equinix’s NY4 hub. The firm’s cloud-based architecture enables all clients to trade globally from any location with unmatched performance, and the new site will offer improved access options for U.S. clients, brokers and partners.

According to Dykes, the firm hopes to significantly expand its footprint out side of Asia and Europe and has already signed on 10 clients in the U.S., who are using stat arbitrage and global macro strategies, helping them with executing trades, managing risk, portfolio management and compliance. With five people based in the U.S. as well as 250 globally supporting these firms, Tora is able to respond quickly to the needs of on a local level, he added.  

“In the U.S., we have been talking opportunistically to firms that have outgrown their existing technologies and are hungry for newer ones,” Dykes told Markets Media, adding that hedge funds are at the top of his most-wanted U.S. client list.

“Our existing client base are hedge funds, a number of banks too,” he said. “After we get the hedge fund business, we will push further into the marketplace. We’ll be traveling a lot in the future and keeping our ears to the ground.”

Given its cloud-based technology and flexibility, Tora can integrate easily into most existing trading systems either on full-suite or individual trading module basis.

Aside from the aforementioned OMS/EMS, compliance, and risk management capabilities, the firm offers a full suite of proprietary algorithms -trading and strategy-focused – which are full customizable to meet the trader’s needs.

Tora has offices in Tokyo, Hong Kong, Singapore, Sydney, San Francisco and Cluj-Napoca.

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