By Terry Flanagan

Trading Technology Keeps Pace with Exchanges

NYSE names Fidessa ‘Three-Portal’ Power Partner.

Trading systems providers are partnering with exchanges in order to provide customers with new functionality.

NYSE Euronext has announced that Fidessa is the latest “three portal” member to join its Power Partners Program.

The program highlights vendors that partner effectively with NYSE Euronext to better serve mutual customers and consistently provide the highest levels of functionality, responsiveness and unique innovation achieved through the relationship.

“Fidessa completed an extensive certification testing process with the NYSE to confirm support for all of the Exchange’s equity order types,” Justin Llewellyn-Jones, chief operating officer a Fidessa, told Markets Media.

Additionally, Fidessa has been committed to supporting new NYSE functionality as soon as it is released into production, meeting another requirement to participate in the program.

Fidessa’s 2010 introduction of Venue Routing Strategy functionality in its market access module provides an added level of flexibility, as it allows Fidessa brokers to support new exchange order types with a simple overnight configuration change, facilitating almost immediate turnaround time.

“Fidessa OMS users know they can access all new and existing NYSE functionality whenever necessary, without being subject to development, implementation and upgrade timelines,” said Llewellyn-Jones. “This is another example of Fidessa’s commitment to provide unparalleled market data, market access and order management solutions for its clients.”

Power Partner designations range from one to three portals; the more criteria met, the higher the number of portals and the greater the marketing rewards for the Power Partner. Marketing rewards include varying levels of advertising opportunities, visibility at Trader Forums, public relations, and recognition on NYSE Euronext websites.

Other three-portal Power Partners are LiquidityBook and Mixit.

Inclusion in the Power Partners Program is based on customers’ usage of NYSE Euronext markets and NYSE Technologies data, products and services.  Applicants are evaluated based on criteria specific to their business type. The program is currently available to U.S. data vendors, broker-dealers, retail broker-dealers, order management systems, execution management systems, broker systems, service bureaus and technologies distributors and resellers.

“While there may be other cases where Fidessa engages commercially with the NYSE, the “three portals” Power Partners designation represents a vendor partnership with the NYSE,” said Llewellyn-Jones.

“This longstanding relationship spans both Fidessa’s exchange access and market data modules, and continues to evolve over time as NYSE introduces new functionality and data products.”

Fidessa’s vendor and broker neutrality enables it to provide a complete menu of market access and market data solutions, and allows brokers to choose the one that is appropriate for their business requirements, said Llewellyn-Jones.

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