eToro, the global, multi-asset, investment platform with over ten million registered users, has today added the Binance Coin (BNB) to its product range. This brings the total number of cryptoassets available on eToro to thirteen. eToro is the first platform to offer BNB to investors and traders to buy or sell using fiat.

BNB is a token issued by Binance, which is one of the world’s largest crypto exchanges. Following an ICO in 2017, Binance issued BNB which is an ERC-20 token on the Ethereum blockchain. BNB is ‘the gas that powers the Binance ecosystem’ which means that it can be used to pay trading fees at a discount and with partner applications. Binance plans to develop a decentralised exchange (Binance Chain) which will use BNB to power it. BNB was established with a total supply of 200 million tokens and Binance repurchases and ‘burns’ tokens each quarter. This will continue until 50 percent of the total supply is burnt.

As investors increasingly seek to diversify their crypto holdings, BNB joins Bitcoin, Ethereum, Bitcoin Cash, XRP, Litecoin, Ethereum Classic, Dash, Stellar, NEO, EOS, Cardano and IOTA on the eToro platform.

BNB will also be added to eToro’s CryptoPortfolio, which enables investors to diversify across all available cryptocurrencies (weighted by market cap) with just one click.

Like all other cryptoassets, investors choosing BNB on eToro own the real underlying asset, with eToro acting as custodian.

Yoni Assia, Co-founder and CEO at eToro commented: “Despite sensational headlines about the death of crypto, we continue to believe in the potential for crypto assets, as do our clients who are increasingly looking to diversify their crypto holdings. In response we will continue to add the leading crypto assets to our range and we are pleased to add BNB to the platform.

“As a regulated securities broker we have the ability to offer both utility and security tokens on our platform. We support the movement of assets onto the blockchain and the tokenisation of securities. In fact, we believe that in the future we will see the greatest transfer of wealth ever, onto the blockchain.”

Changpeng Zhao, Founder and CEO of Binance, said: “We are honoured and excited to be listed on eToro. With this addition, the Binance coin can reach millions more people, many of whom are more accustomed to the traditional financial industry.  As an utility token, we believe in creating long term utility and value. We will continue to do so together with eToro.”