In January this year Securitize, the platform for tokenizing real-world assets, hired Giang Bui as head of issuer growth to work with public and private market firms bring issuer-led, regulated tokenized securities to market. She joined from Nasdaq, where she was head of U.S. equities & exchange-traded products, and played a central role in the exchange’s efforts to list digital asset ETFs

Carlos Domingo, chief executive and co-founder of Securitize, said in a statement: “Tokenization is entering a moment of growth, where standards, resilience, and issuer alignment matter more than ever. Giang’s leadership across multiple exchanges will be invaluable as we help issuers enter a tokenized economy the right way: issuer-led, regulated, and built around real ownership.”

Prior to Nasdaq, Bui was at Cboe Global Markets as director of listings focused on ETF business development and liquidity programs, and at the New York Stock Exchange, where she helped develop and bring new indexes to market.

What made you move from Nasdaq to Securitize?

After a decade at exchanges, most recently Nasdaq, working closely with issuers, ETF sponsors, and the trading ecosystem, I saw firsthand how markets evolve when infrastructure improves. ETFs transformed access to investment strategies by modernizing the vehicle. Tokenization modernizes the infrastructure itself.

Securitize sits at the intersection of regulation, technology, and capital markets. The opportunity to help issuers bring securities fully onchain, within a regulated framework,  felt like the natural next chapter. It’s a chance to help shape the markets of the future.

What does your new role at Securitize involve?

As Head of Issuer Growth, I work with companies and asset managers exploring how tokenization can support capital formation, shareholder engagement, and global distribution.

That includes public and private issuers across asset classes, from treasuries and private credit to equities and structured products. My role is to translate the benefits of tokenization into practical strategies for issuers and help them navigate the regulatory and market structure considerations involved in going onchain.

What do you think will be most useful from your experience at traditional exchanges in your current role?

Understanding issuers and the liquidity ecosystem.

At Nasdaq, I worked with firms thinking about liquidity, investor access, governance, and long-term growth. Those priorities do not change with new technology. What changes is how efficiently they can be delivered.

My experience in ETF strategy and exchange operations also provides a strong foundation in market structure. Tokenization introduces new distribution channels and 24/7 liquidity dynamics, but it must integrate with existing financial infrastructure. Bridging those worlds requires both perspectives.

How would you compare the impact of ETFs to the potential impact of tokenization?

ETFs democratized access to strategies. Tokenization modernizes the rails.

ETFs made it cheaper, easier, and more transparent, for investors to access different markets and asset classes. Tokenization can further transform capital markets and create more benefits by enabling programmable securities, atomic settlement, real-time ownership records, and the potential for 24/7 liquidity.

The adoption of ETFs accelerated in recent years as the structure proved its resilience through market volatility and regulatory tailwinds leading to more product innovation. I see tokenization experiencing a similar turning point, where regulatory clarity and investor confidence will propel growth.

Why would an issuer want to issue equity onchain versus on a traditional exchange?

Issuers are increasingly interested in transparency, operational efficiency, and global reach.

Onchain equity can provide real-time visibility into shareholder ownership, more direct engagement with investors, and programmable corporate actions. Settlement can occur faster and with fewer intermediaries.

This is not about replacing traditional exchanges. It is about expanding the toolkit available to issuers as markets become more digital and global.

There are also many tokenization initiatives emerging from traditional infrastructures. How do we ensure interoperability and avoid fragmentation of liquidity?

Interoperability will be critical.

Tokenization should not create siloed liquidity pools. Standards, regulatory clarity, and open public blockchain infrastructure help ensure assets can move across venues and ecosystems. We want to ensure investors know what they own when they buy a token and the rights they’re entitled to, which is why we’re advocates for issuer-sponsored tokenization where the token is 1:1 to the security issued in traditional format with the same rights and privileges.

We are still early, but collaboration between traditional institutions, regulated platforms, and decentralized infrastructure is already emerging. The long-term goal is a capital market that is more connected, not more fragmented.

What advice would you give to women who want to work in finance?

Be curious. Take the time to understand how things work, and invest equally in developing both technical expertise and soft skills.

Be genuine. Build a circle of thoughtful, constructive people who will advocate for you, challenge you, and push you to growth. Seek mentors and peers who are honest sounding boards, and become mentors and sponsors to others who will benefit from your experience.

Don’t hesitate to ask questions or share your perspective. Your experience and knowledge will build your confidence and makes you a trusted voice.

How do you relax outside work?

My husband and I love to travel; we tend to plan our trip around great local restaurants, and fitting sightseeing in between reservations. Exploring new cities through their food has been one of our favorite ways to unwind and experience different cultures.

More recently, we’ve taken up golf. It’s been a great way for us to get outdoors and get some steps in, quite literally, as we cover a lot of ground looking for the ball!

At home, we spend plenty of time with our corgi, who has the complete run of the house and always keep us entertained.